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Published on July 25th, 2025

Women’s Sport Women's Football : A New Frontier for Sponsors

Published on July 9th, 2025

Women’s Sport Levelling the Playing Field: How Media Coverage Fuels Participation in Women’s Football

Published on June 30th, 2025

Premium Partnership Unrecognised Potential: Training Wear Partnerships in Football

Published on June 23rd, 2025

Image & Awareness UEFA Women’s EURO 2025: A Sponsorship Milestone

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Published on June 23rd, 2025

Employer Branding Employer Branding Through the Power of Sports Marketing

Published on June 16th, 2025

Activation Franz Beckenbauer Supercup: Heritage and Reach

Published on June 8th, 2025

Premium Partnership The history and future of sleeve sponsorship in Bundesliga

Published on June 4th, 2025

Athlete Management Why Sophie Alisch’s Move to Professional Cycling Is a Wake-Up Call for Brands

Published on May 27th, 2025

Hospitality FIFA Club World Cup 2025™ – A New Stage for Global Football

Published on May 20th, 2025