ASEAN UNITED FC
UNLOCK THE ECONOMIC POWER OF ASEAN THROUGH FOOTBALL
For the first time, ASEAN’s premier football events are presented on one exclusive integrated marketing platform.
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An exclusive marketing platform focused on ASEAN's four leading football championships
From the rice fields of our heartlands to the sporting arenas of our great cities, the ASEAN economy is now the focus of the business world and football is the pathway to its soul. Each ASEAN football tournament showcases emerging talent and spotlights stars of tomorrow. Today, ASEAN football is the most powerful strategy to drive your brand’s future growth and achieve your business goals.
ASEAN United FC harnesses football popularity to connect brands with fans
With a captive audience of hundreds of millions region-wide on an annual basis, partners have a multitude of opportunities to amplify their reach, and acquire new customers while nurturing relationships that last a lifetime
An exceptional opportunity to elevate your brand's presence and increase sales in the world's 5th largest economy
ASEAN United FC represents a unique and exclusive partnership that will allow brands to dominate their sectors and grow their market share from the region's major cities and urban centres to its rural heartlands through captive viewership audiences and opportunities for consumer engagement that are unmatched in Southeast Asia.
ASEAN Mitsubishi Electric Cup
The ASEAN Championship Mitsubishi Electric Cup is the pinnacle of men's National Team football excellence and the most coveted title in Southeast Asia. With a rich history, this biennial event has been uniting the region's fans and achieving sold-out stadiums and record viewership for nearly three decades.
ASEAN Club Championship Shopee Cup
Launched in 2024, the Shopee Cup is a new premier tournament and Southeast Asia's first-ever official club competition. Inspired by the success of the region's National Leagues, the Shopee Cup brings together its leading club teams to crown the champion club of ASEAN - the ultimate goal for fans, players and teams.
ASEAN United FC, our new marketing platform featuring the region’s top four competitions, will deliver the unique connectivity between your business and our fans throughout each event, across every year for the programme.
Major General Khiev Sameth, President ASEAN Football Federation
The ASEAN United FC platform positions brands prominently at the heart of the ASEAN football community of hundreds of millions
The ASEAN United FC platform positions brands prominently at the heart of the ASEAN football community of hundreds of millions. Membership in ASEAN United FC offers partners targeted access and reach across every market in Southeast Asia. With the support of SPORTFIVE, the official commercial agency for ASEAN United FC, your brand can secure the sponsorship opportunities needed to outpace direct competitors through a first-mover advantage. Build meaningful relationships and instill affinity and loyalty, from the region's dynamic urban centers to its yet untapped potential of rural markets and under-served communities. Position your brand as an integral part of the ASEAN football community and a valuable company that helps shape the region’s future. Are you ready to join the club?
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BE THE DOMINANT BRAND IN YOUR MARKET SECTOR AND GROW YOUR MARKET SHARE IN SOUTHEAST ASIA
Discover how an ASEAN United FC partnership can deliver your brand’s objectives.
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