Published on July 15th, 2025
Location: France
Toulouse FC Entrusts Its Commercial Development to SPORTFIVE Through a Long-Term Partnership
Paris, July 15, 2025 – Toulouse Football Club has entered into a long-term strategic partnership with SPORTFIVE, a leading global sports marketing agency, entrusting it with the full scope of its commercial development. This comprehensive collaboration includes the management of sponsorship strategy, hospitality services, and the development of new partnerships, with a shared ambition to enhance the club’s visibility and influence both nationally and internationally.
This partnership marks a significant milestone in the club’s growth ambitions, aligning with the structured project it has been implementing for several seasons, both on and off the pitch.
As part of the agreement, SPORTFIVE will support the club in defining and executing its commercial strategy. The agency will be responsible for marketing all of the club’s commercial rights, including sponsorship, hospitality packages, and local and national partnership offers.
SPORTFIVE will work closely with the club’s internal teams to build an approach that reflects its values of innovation, creativity, commitment, and performance. With more than 1.4 million fans across France, Toulouse FC continues to grow in visibility. This strategic partnership aims to further this momentum, leveraging SPORTFIVE’s expertise to boost the club’s reputation and that of its region, while strengthening its commercial power both locally and nationally.
Through this collaboration with TéFéCé, we aim to enhance its visibility, promote its unique identity, and contribute to its lasting influence in France and beyond.
Xavier ODDONE, Directeur Général SPORTFIVE France
Benjamin AMIRAULT, Interim General Manager CFO of Toulouse Football Club, adds: "With this partnership, Toulouse Football Club is accelerating its development. The interest shown by SPORTFIVE – a globally recognized player and partner of some of the world’s most prestigious organizations – confirms the strength and appeal of our project. Rooted in its territory and supported by a committed community, our brand has even greater potential to expand its reach. SPORTFIVE will help amplify its impact and value. Together, thanks to the complementary strengths of our teams, we have all the tools to make this collaboration a true success."
For Xavier ODDONE, Managing Director of SPORTFIVE France: "This partnership with Toulouse Football Club is fully aligned with our mission to support clubs in their long-term development by leveraging all our expertise. Through this collaboration with TéFéCé, we aim to enhance its visibility, promote its unique identity, and contribute to its lasting influence in France and beyond."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
