SV Darmstadt 98 Receives Sales Support From SPORTFIVE

As part of the future collaboration, a marketing team from SPORTFIVE will strengthen the existing team led by Jonas Duttine, Head of Sponsoring & Partner Management at the Lilies, and will be active on-site in Darmstadt. All marketing rights as well as strategic and content-related responsibilities will remain entirely with the club.

Volker Harr, Vice President of SV 98: “Sponsorship is the second most important source of income for SV 98 after media revenues. Therefore, it is of great importance for the club to continue developing positively in this area. Through the cooperation with SPORTFIVE, our sales team will be specifically reinforced by external expertise. We see great potential in this model to leverage existing structures while introducing new momentum.”

Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: “Our cooperation with SPORTFIVE is based on a collaborative and individually tailored marketing approach. It was important for us to remain independent in all our sales activities, while also benefiting from the strength and expertise of SPORTFIVE’s national sales network.”

The two sides have already worked together successfully in the past: In 2023, SV 98 was able to secure a prominent jersey and main sponsor thanks to SPORTFIVE. This trusted and successful partnership is now being intensified.

“We are very pleased to deepen our partnership with SV Darmstadt 98. This cooperation is far from a standard model – it is custom-made, individual, and fully aligned with the strategic goals of the Lilies,” said Hendrik Schiphorst, Managing Director of SPORTFIVE Germany. “The lived One Team mindset with SPORTFIVE sales experts on-site at the club, mutual trust, and shared focus on growth form an excellent foundation for the coming years.”