SPORTFIVE Unites GAC and Villarreal CF in New Sponsorship Partnership

The partnership sees GAC secure prominent visibility through sleeve sponsorship rights, complemented by a comprehensive activation platform designed to strengthen the brand's presence and engagement across football audiences.

The agreement reflects SPORTFIVE's integrated commercial approach and demonstrates the value of its position as Villarreal CF's commercial partner for the management and commercialisation of the club's LED and virtual advertising inventory. Through its close day-to-day collaboration with the club, SPORTFIVE identified a strong strategic alignment between Villarreal CF and GAC, creating a partnership capable of delivering significant value for both organisations.

Leveraging its extensive international sales network across Europe, Asia, the Middle East and other key markets, SPORTFIVE successfully connected Villarreal CF with GAC, one of the world's fastest-growing automotive manufacturers. The partnership supports the club's international commercial ambitions while providing GAC with a high-profile platform to expand its visibility across European and global markets.

As part of the agreement, GAC will benefit from a wide range of commercial and marketing rights, including sleeve sponsorship visibility and activation opportunities that enable the brand to connect with Villarreal CF supporters and broader football audiences throughout the season.

The partnership highlights SPORTFIVE's ability to identify strategic opportunities and create impactful collaborations between rights holders and brands. By combining local market knowledge with a global commercial network, SPORTFIVE continues to deliver meaningful partnerships that support long-term growth for all stakeholders.

Sergi Vieta, Managing Director at SPORTFIVE Iberia, said: “This partnership is a great example of how SPORTFIVE creates value through its deep relationships with rights holders and its international commercial reach. We have worked closely with Villarreal CF to understand its ambitions and identify partners that align with the club's vision. Bringing together Villarreal CF and GAC demonstrates the power of connecting ambitious brands through sport and creating platforms for long-term success.”

The agreement further strengthens SPORTFIVE's position as a trusted partner for brands and rights holders seeking to unlock new commercial opportunities through sport and entertainment.