Published on September 23rd, 2026
Location: Global
UEFA EURO 2028™ Official Hospitality
SPORTFIVE appointed by BEYOND Hospitality to bring UEFA EURO 2028™ Official Hospitality for multiple territories across Europe
BEYOND Hospitality, the Official UEFA EURO 2028™ Hospitality provider, has appointed SPORTFIVE as the exclusive Sales Agent for Austria, Belgium, France, Germany, Hungary and the Netherlands, and the authorised Sales Agent for Spain.
UEFA EURO 2028™ will run from 9 June to 9 July 2028, and will see 24 national teams compete across 51 matches held in England, Wales, Scotland and Republic of Ireland, with Official Hospitality Packages available only through BEYOND Hospitality and its appointed Sales Agents. Official Hospitality will go on sale in September 2026.
SPORTFIVE will act as the dedicated local market expert and direct sales contact, helping corporate and individual customers access UEFA EURO 2028™ Official Hospitality packages.
Zurich, Switzerland
BEYOND Hospitality, the UEFA EURO 2028™ Official Hospitality provider, has appointed SPORTFIVE as its exclusive Sales Agent for the Austrian, Belgian, French, German, Hungarian and the Dutch markets, and the authorised Sales Agent for the Spanish market, giving football fans and customers in the market a dedicated local point of contact for Official Hospitality packages.
Through the appointment, SPORTFIVE will provide corporate and individual customers with expert guidance, local market support and direct access to the Official Hospitality programme for UEFA EURO 2028™, one of the world's most anticipated sporting events.
Official Hospitality options range from the casual and social Supporters Club and Club experiences to the stylish and sophisticated Prestige and Platinum lounges, the flagship BEYOND Platinum concept in select stadiums, and the exclusive and elegant Skybox product. Hospitality combines premium stadium seating with outstanding service and facilities, including premium dining and beverages, and dedicated guest services. Sales will launch in September 2026.
Jaime Byrom, Executive Chairman at BEYOND Hospitality Group, said: “We are delighted that SPORTFIVE is part of our growing sales network. Their proven expertise, strong customer relationships, and deep understanding of applicable markets make them an ideal partner to promote the Official Hospitality programme for UEFA EURO 2028™."
Byrom adds: “As demand for the event builds, SPORTFIVE will play an important role in helping customers access exceptional hospitality experiences that bring them closer to the action. We look forward to welcoming customers when Official Hospitality Packages go on sale in September 2026.”
UEFA EURO 2028™ is set to become one of the most sought-after sporting events of the decade. As exclusive sales agent in selected European markets, SPORTFIVE will leverage its unrivalled hospitality expertise, deep local relationships and international sales network to bring the tournament’s premium experiences to customers across the continent. We look forward to helping make UEFA EURO 2028™ an outstanding commercial and hospitality success
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.
As the exclusive Sales Agent and authorised Sales Agent, SPORTFIVE will manage local enquiries, provide product guidance, and support customers throughout the booking process. Customers will be able to choose from a broad range of Official Hospitality experiences across all nine venues in England, Wales, Scotland and Republic of Ireland.
With Official Hospitality packages starting from £900 per person (excluding VAT), the programme offers a guaranteed match ticket and elevated experiences for all football fans, corporate and premium hosts alike.
Customers in Austria, Belgium, France, Germany, Hungary, the Netherlands and Spain, can now purchase Official Hospitality packages by visiting https://euro2028.beyond-hospitality.com, or by contacting SPORTFIVE directly for product information, availability and booking guidance: [email protected]
Conceptual images generated using artificial intelligence for illustrative purposes only.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About BEYOND Hospitality 28 AG
BEYOND Hospitality 28 AG, trading as BEYOND Hospitality, is the Official Hospitality Provider for UEFA EURO 2028™ and is responsible for the design, promotion, sale and delivery of the tournament's Official Hospitality programme.
BEYOND Hospitality 28 AG is owned by BEYOND Hospitality Group, a leading company in global sports hospitality and travel. The company provides end-to-end hospitality solutions, including strategic planning, product development, sales, marketing and event delivery. BEYOND has delivered hospitality programmes for major international sporting events including the Copa América 2024, FIFA Club World Cup 2025™, and the FIFA Arab Cup 2025™. BEYOND also serves as the Official Hospitality Travel Programme Provider for the UEFA Champions League™ Final 2025, 2026 and 2027.
UEFA EURO 2028™ will take place from 9 June to 9 July 2028 across nine venues in England, Scotland, Wales and the Republic of Ireland. The tournament will feature 24 national teams competing in 51 matches, with the opening match taking place in Cardiff and the Final at Wembley Stadium in London.
Media contact: [email protected]
Press contacts
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SPORTFIVE
beyond-hospitality.euro28@sportfive.com
