Published on February 17th, 2025

Location: Global

MotoGP Rider Pedro Acosta Becomes Norauto Brand Ambassador

Madrid, February 17, 2025 - SPORTFIVE is proud to have brokered an exciting new partnership between Norauto, the leading automotive maintenance and equipment brand, and MotoGP sensation Pedro Acosta.

As part of this agreement, Acosta will become Norauto’s official brand ambassador under the slogan: 'We stand with what drives you.' The partnership will see Norauto’s branding prominently displayed on the front of Acosta’s helmet throughout the competition, reinforcing the brand’s commitment to motorsports excellence.

Pedro Acosta, currently competing for Red Bull KTM Factory Racing, continues to break records and solidify his place among MotoGP’s elite. At just 17 years old, he became the youngest Spaniard to win a motorcycle racing world championship.

In 2024, at 19, he set a new benchmark as the youngest rider to clock the fastest race lap on his MotoGP debut and to secure back-to-back podium finishes in the premier class at the Grand Prix of the Americas. His impressive track record includes winning the Moto3 World Championship in 2021 and the Moto2 World Championship in 2023.

Acosta expressed his enthusiasm for the collaboration, stating, “It’s an honor to join the Norauto family, a brand that truly understands the passion for motorsports and the dedication required to achieve peak performance. In racing, preparation and maintenance are everything, for both the rider and the bike. Norauto shares that same commitment to care, safety, and excellence. Just as having a trusted workshop is key, so is working with a technical team that fine-tunes every detail with precision. That makes all the difference.”

This deal represents a new milestone for SPORTFIVE Iberia and is proof of our new Athletes partnerships division and Motorsports concept, one of our agency's global growth areas. We are looking forward to seeing Norauto branding on Pedro Acosta in the most prominent position for the coming seasons.

Sergi Vieta - Managing Director, SPORTFIVE Iberia

For Norauto, this partnership represents a deepened investment in motorsports and a commitment to supporting elite talent in MotoGP. José Domenech, General Manager of Norauto Spain, emphasized the significance of this alliance: “Norauto is deeply invested in the world of motorcycle racing, backing both an established MotoGP name and a rising star of the sport. Pedro Acosta embodies the perfect mix of talent and hard work—qualities that strongly resonate with our brand’s values. Because at Norauto, we stand with what drives you.”

“This deal represents a new milestone for SPORTFIVE Iberia and is proof of our new Athletes partnerships division and Motorsports concept, one of our agency's global growth areas. We are looking forward to seeing Norauto branding on Pedro Acosta in the most prominent position for the coming seasons,” said Sergi Vieta - Managing Director, SPORTFIVE Iberia.

This agreement highlights SPORTFIVE’s expertise in connecting global brands with world-class athletes, strengthening its footprint in the motorsports sector. By bringing together Norauto and Pedro Acosta, SPORTFIVE continues to drive impactful partnerships that create value for both brands and athletes on the international stage.

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

  • About Norauto

    Norauto is the European leader in multi-brand automotive equipment and maintenance. With over 50 years of experience serving motorists, it has 91 centers in Spain and more than 4 million customers. The company is part of the Mobivia Group, which operates various businesses across 19 countries worldwide.

    Norauto’s mission is to make sustainable, innovative, and accessible mobility solutions available to all motorists, strongly supporting safe and eco-conscious mobility in line with its environmental and sustainable development commitments.

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