Published on June 1st, 2026
Location: Germany
Manuel Neuer Becomes Brand Ambassador and Strategic Partner for happybrush
Munich, 1 June 2026 – happybrush has appointed Manuel Neuer as its new brand ambassador and strategic partner. The German record‑holding international goalkeeper and multiple FIFA World Goalkeeper of the Year will become the face of the Munich‑based oral care brand, supporting the company during its next phase of growth. The partnership was developed, brokered and is being supported by international sports marketing agency SPORTFIVE. In addition, SevenVentures, the investment arm of ProSiebenSat.1, has joined happybrush as a long‑term media partner.
At the heart of the collaboration with Manuel Neuer is the continued development of the brand, with a clear focus on modern oral care, a sustainable product philosophy and strong 360‑degree visibility across all channels – from TV and digital media to point‑of‑sale presence. Beyond this, both parties aim to set new impulses in the field of modern oral care and to jointly develop selected product and brand concepts. The partnership is supported by a comprehensive cooperation with SevenVentures, including a seven‑figure media investment. This provides happybrush with access to high‑reach programming environments across both television and streaming platforms, further increasing the company’s brand awareness.
As a strategic partner, Manuel Neuer will play an active role in the brand’s development, contributing with an entrepreneurial mindset. The focus lies on jointly advancing the brand and strengthening its positioning in the modern oral care segment.
The collaboration deliberately goes beyond a classic brand endorsement. Together, happybrush and Manuel Neuer aim to make oral care a more emotional experience and to further raise awareness of the importance of sustainable dental care.
Manuel Neuer, Germany national team goalkeeper: “As a professional athlete, I place great importance on health, quality and consistent routines in everyday life – and oral health plays an important role in that. happybrush combines effective technology, modern design and sustainability in a way that immediately convinced me, as did the numerous awards its products have received. I am very much looking forward to actively shaping the further development of the brand and future products.”
Stefan Walter, Co‑Founder of happybrush: “Manuel Neuer stands for precision, peak performance and a conscious lifestyle – values that fit our brand perfectly. What makes this partnership particularly valuable for us is that he is not only involved as a brand ambassador, but also contributes strategically to shaping happybrush. Together with SevenVentures as a strong media partner, we are creating the media reach needed to take the company to the next level.”
The most successful personalities in sport are nowadays no longer just advertising faces delivering reach and popularity – they are credible co‑creators of brands.
Bastian Steineck, Senior Director Athletes at SPORTFIVE
Florian Hirschberger, CEO of SevenVentures: “By leveraging the extensive reach of ProSiebenSat.1, we aim to help happybrush further increase its brand awareness across a broad market. With Manuel Neuer, happybrush has gained an exceptionally strong brand ambassador. We are very pleased about this partnership and look forward to our joint campaign.”
Bastian Steineck, Senior Director Athletes at SPORTFIVE: “The fact that Manuel Neuer is involved with happybrush as a strategic partner with an entrepreneurial mindset is a prime example of how athletes interpret their role in a modern way. The most successful personalities in sport are nowadays no longer just advertising faces delivering reach and popularity – they are credible co‑creators of brands. That is precisely why we are particularly proud of this partnership, because it deliberately goes beyond a classic testimonial model. The strong alignment of values and visions between Manuel Neuer and happybrush makes this collaboration especially powerful.”
SPORTFIVE has been representing Manuel Neuer exclusively in the area of commercial partnerships since 2024, in cooperation with his management agency PRO Profil. In addition, SPORTFIVE supports the world‑class goalkeeper in the development of his personal brand, particularly in Asia and the United States. Together, several successful partnerships have already been implemented. SPORTFIVE contributes its international marketing expertise, strategic brand consultancy and global network, supporting Manuel Neuer holistically in positioning himself as a global personality brand beyond sport.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About happybrush
happybrush is a Munich-based oral care company. Founded in 2016 by Florian Kiener and Stefan Walter, it has already sold over 25 million products and has become one of Germany’s leading modern oral care brands. happybrush develops oral care products with the aim of making dental care high-quality, contemporary and sustainable. Its multi-award-winning product portfolio includes electric toothbrushes for children and adults, as well as toothpaste and other oral care products, such as dental floss, mouthwash and interdental brushes. happybrush has distribution partnerships with over 40 retailers, including major German drugstore chains such as dm, Rossmann and Müller. happybrush currently employs around 40 people.
Press contacts
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Mara Kottke
Senior Manager Marketing Communications
mara.kottke@sportfive.com
