Published on June 16th, 2025
Location: France
Leetchi Teams Up With Amateur Sports
Paris, June 17, 2025 – Leetchi, the French leader in online money pots, is partnering with act for sport, an organization committed to supporting grassroots sports, to provide support for amateur football and basketball clubs. This program, led by SPORTFIVE—an international sports marketing agency—aims to assist 50 clubs across the country by providing them with equipment. The initiative is designed to strengthen Leetchi’s presence nationwide, build closer ties with its users, and embody its core values of inclusion, sharing, and solidarity.
A Partnership Supporting Amateur Sports
Starting with the 2025–2026 season, Leetchi will sponsor amateur football and basketball clubs across the country.
50 clubs supported: 25 football clubs and 25 basketball clubs
1,400 kits distributed: 700 for football clubs, 600 for basketball clubs, and 100 for volunteers
€146,000 invested by Leetchi to equip for the clubs
Recruitment of these clubs began on June 16, 2025, from which date interested clubs will be able to apply via a dedicated platform.
The selection is open to amateur football and basketball clubs located in mainland France, Guadeloupe, Martinique, Réunion, and Mayotte. This initiative promotes gender diversity and inclusion in amateur sports.
By equipping 50 football and basketball clubs, the brand is showing true dedication to local communities and promoting strong values.
Benjamin Deblicker, SVP Sales SPORTFIVE France
Leetchi, Play collectively
By partnering with act for sport, Leetchi aims to support locally engaged clubs, promote inclusion, and encourage sporting practices that foster solidarity and social connection. Through the support of local initiatives, Leetchi also wants to strengthen its bond with users and highlight the many ways its platform can be used.
Jérôme Daguet, CEO of Leetchi, adds: "By supporting amateur sports clubs across France, we affirm our desire to be a brand that is close to people, present wherever collective energy comes to life. This partnership is much more than a commitment: it is a concrete way to embody our values on the ground and to stand alongside those who, every day, bring team spirit and solidarity to life at the local level."
Guillaume Sarfati, Co-founder of act for sport: "Amateur sports clubs are much more than training grounds: they are pillars of social connection, inclusion, and transmission. By choosing to support 50 associations throughout France, Leetchi is honoring those who, on the ground, keep the spirit of solidarity and collective engagement alive every single day."
Benjamin Deblicker, SVP Sales, SPORTFIVE France: "We are delighted to support Leetchi in its commitment to amateur sports with act for sport. By equipping 50 football and basketball clubs, the brand is showing a true dedication to local communities and promoting strong values."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
