ZEturf Becomes Official Partner of Le Havre AC.

A Natural Partnership at the Heart of a Region of Excellence

Normandy holds a leading position in the French horse racing industry. Renowned for its breeding heritage, prestigious competitions, and major racecourses, the region has long been a key stronghold for ZEturf. This partnership with Le Havre AC reflects the brand’s deep-rooted connection to the region and underscores its ambition to strengthen its local presence while expanding its visibility among a broad audience of sports enthusiasts.

A Strong Presence On and Off the Pitch

As part of the agreement, ZEturf will benefit from significant visibility through the HAC professional team’s equipment. The brand will appear on the players’ match shorts during Ligue 1 McDonald’s fixtures, as well as on the training apparel worn by the club’s professional squad.

The partnership will also serve as a key platform for the launch of ZEturf’s new visual identity. The brand’s new logo is being unveiled on this occasion and will benefit from the exposure provided by Le Havre AC, both on the pitch and across its entire community of supporters.

The activation programme will be further enhanced through visibility at the Stade Océane (CMA CGM Stadium), notably via LED perimeter boards and giant screens, as well as through digital campaigns and fan engagement initiatives designed to strengthen connections with both supporters and sports fans alike.

Marion Hugé, General Manager of ZEturf : "We are delighted to officially announce this partnership with Le Havre AC, a historic club that embodies values of commitment, proximity, and ambition which we strongly share. This collaboration enables us to strengthen our presence in a region that is part of our DNA, while benefiting from the exposure provided by one of French football’s most iconic clubs. We look forward to developing innovative activations together for the benefit of HAC supporters and the wider community of sports fans."

Yacine Alaoui, Chief Executive Officer of Le Havre Athletic Club : "We are very pleased to welcome ZEturf among Le Havre AC’s Official Partners. Beyond the visibility associated with this partnership, we share a deep attachment to Normandy and its history. ZEturf is a renowned player in its sector, whose commitment to the world of sport makes it a natural partner for our club. We look forward to building a long-term relationship and developing initiatives together that will enhance the supporter experience and further strengthen the bond between HAC and its community."

Xavier Oddone, Managing Director at SPORTFIVE : "We are delighted to have supported Le Havre Athletic Club and ZEturf in the establishment of this partnership. We are proud to have contributed to this alliance, which reflects our commitment to creating high-impact collaborations that deliver value for all stakeholders."