DHL Becomes Major Partner of Stade Français Paris

For the first time in its history, the DHL Group has chosen to partner with a French sports team. This strategic alliance marks a significant milestone for the Group and underscores the importance of the French market within DHL’s European and global network.

Supported by SPORTFIVE, the international sports marketing agency, Stade Français Paris and DHL are united by a shared ambition and vision: “Performance Delivered Together.”

As part of this partnership, DHL will gain visibility on the front of the professional team’s jersey in both TOP 14 and European Cup matches, at home and away, a prime placement that will help the brand reach and grow within a passionate audience. The collaboration will also extend throughout the stadium and across the club’s digital platforms, including social media, the website, and dedicated content.

DHL Express France will additionally provide its operational expertise to the Parisian players by supporting the transport of sports equipment and training gear throughout France and worldwide.

The alliance between DHL and Stade Français Paris is built on consistency and a convergence of vision. Both organizations share strong common values, particularly in social and environmental areas. They pursue the same objective: acting as responsible players through CSR policies focused on reducing carbon footprint, as well as promoting diversity, equity, inclusion, and belonging. Moreover, health and well‑being remain central priorities, whether for the club’s players or for DHL employees.

The signing of this partnership also reflects principles embraced by both entities: teamwork, excellence, and agility, on the field as well as in service to clients.

This partnership is part of DHL’s long history of involvement in rugby. The Group is a sponsor of the DHL Stormers in South Africa, the Harlequins in England, and served as the official logistics partner of the 2019 Rugby World Cup in Japan, transporting dozens of tonnes of equipment for the teams.

By joining forces with Stade Français Paris, DHL strengthens its position as a leading logistics partner for major sporting events and reinforces its ability to meet the most demanding operational challenges.

Philippe Prétat, CEO of DHL Express France, states: "As a long-standing partner of rugby for decades and on a global scale, I am particularly proud to collaborate with the iconic Stade Français Paris, holder of 14 French championship titles. Rugby is a fast, intense sport built on teamwork, just like DHL. In both rugby and logistics, delivering performance is our strength. We are delighted to shine alongside and support such a prestigious team, with whom we share values of performance, speed, excellence, passion, and unity. DHL and Stade Français Paris demand excellence on and off the field, which is why there can only be one Major Partner: DHL."

Thomas Lombard, Managing Director of Stade Français Paris, said: "We are proud to welcome DHL, the global leader in logistics, as a Major Partner of Stade Français Paris. This agreement symbolizes the meeting of two institutions driven by the same pursuit of excellence and self‑improvement. This partnership is fully aligned with the development of our sporting ambitions, supported by a spirit of performance and cohesion that lies at the heart of the Stade Français Paris identity. This strategic alliance will enable us to tackle the challenges of elite competition together and continue achieving our shared objective: writing the next chapters of the Club’s history."

Xavier Oddone, Managing Director of SPORTFIVE, added: "This partnership with DHL marks a new milestone for Stade Français Paris and for our ambitions. Seeing DHL’s yellow and red colors accompany our Pink Soldiers on the field is a true source of pride and signals the beginning of a meaningful collaboration. Together, we will deliver performance on the pitch and within the club’s operations with speed, excellence, and team spirit."