Published on May 23rd, 2025
Location: France
CELSIUS® partners with Arthur Fils during Roland-Garros 2025
Paris, May 23, 2025 – CELSIUS®, the global functional energy drink brand, announces an exclusive partnership with Arthur Fils, France’s top-ranked player and one of the world’s brightest tennis prospects, during Roland-Garros 2025. Facilitated by the sports marketing agency SPORTFIVE, this collaboration marks a milestone in CELSIUS’ growth in France, strengthening the brand’s commitment to the French market and its ongoing expansion across Europe. By teaming up with a young and ambitious athlete like Arthur Fils, CELSIUS asserts its positioning with a new generation of active consumers.
This partnership is built on a shared ambition: to inspire the next generation. Named the ATP’s “Newcomer of the Year” in 2023, Arthur Fils has made his mark on the tour through mental strength, consistency, and physical endurance — qualities that perfectly reflect the CELSIUS spirit.
“I’m proud to partner with CELSIUS at such an exciting moment in my career,” said Arthur Fils. “Staying energised and focused is key during training and especially during tournaments. CELSIUS helps me keep that edge. It’s a drink that fits my active lifestyle perfectly.”
The values upheld by the brand — excellence, innovation, and competitive spirit — align perfectly with the performance culture we promote at SPORTFIVE.
Benjamin DEBLICKER, SVP Sales SPORTFIVE France
Born in fitness and a pioneer of the rapidly growing energy drink category in the United States, CELSIUS has recently launched in France with a clear mission: to offer a sugar-free, vitamin-enriched drink designed to support both athletes and active consumers in their everyday lives. CELSIUS stands alongside those who strive for excellence.
“We’re thrilled to welcome Arthur Fils to Team CELSIUS as our first French ambassador,” said Julien Scheubel, Head of Brand – France, at Celsius. “Arthur is a dynamic athlete with incredible potential. His commitment to excellence on and off the court makes him the ideal fit. Through exciting partnerships in fitness, music, and sport, we are building strong connections with French consumers and communities.”
This partnership reflects a shared vision: energy, perseverance, and innovation. CELSIUS sees in Arthur Fils an ambassador who embodies the ambition, competitiveness, and energy of modern sport. Starting at Roland-Garros, the CELSIUS logo will appear on Arthur Fils’ sleeve. The partnership will also include exclusive digital content and activations for fans.
Benjamin Deblicker, SVP Sales SPORTFIVE France: “We are delighted to support CELSIUS in signing their new ambassador. The values upheld by the brand — excellence, innovation, and competitive spirit — align perfectly with the performance culture we promote at SPORTFIVE. The choice of Arthur Fils was a natural one: he truly embodies this new generation of high-potential athletes. We look forward to seeing the partnership come to life.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
