Published on April 2nd, 2026
Location: USA
Borussia Dortmund (BVB) Launches World Street Series with Los Angeles On Deck Next
LOS ANGELES (April 2, 2026) - Building on a multi-year partnership between Street Soccer USA and Borussia Dortmund (BVB), the German soccer powerhouse is teaming up with the national non-profit organization, with support from the LA Galaxy, to debut the Street Soccer USA LA Cup at L.A. Live as part of the newly launched BVB World Street Series.
On Saturday, April 18, 2026, the Peacock Place at L.A. Live (800 W Olympic Blvd, Los Angeles, CA 90015) will transform into a pop-up street soccer arena rom 8:00 AM to 10:00 PM, turning downtown Los Angeles into a full-day celebration of the world’s game.
On Saturday, April 18, 2026, the Peacock Place at L.A. Live (800 W Olympic Blvd, Los Angeles, CA 90015) will transform into a pop-up street soccer arena rom 8:00 AM to 10:00 PM, turning downtown Los Angeles into a full-day celebration of the world’s game.
Free and open to the public, the Street Soccer USA LA Cup will bring together more than 300 youth ages 10–14, plus adult and corporate teams, for small-sided, high-intensity matches on custom-built courts in one of the country’s most iconic entertainment districts. The event will also feature a dedicated Youth Cup presented by BVB.
Organized by national nonprofit Street Soccer USA, whose mission is to fight poverty and strengthen communities through soccer, the LA Cup is more than a tournament. It fuses European soccer, urban soccer culture, and community impact at L.A. Live, reflecting shared values of competition, inclusion, and social purpose.
The BVB World Street Series builds on the success of four flagship Street Soccer USA x BVB events in New York City’s Times Square, which turned one of the world’s most famous squares into a temporary street soccer arena. With its next stop in Los Angeles, the series will continue to expand to additonal cities worldwide—connecting BVB’s street soccer roots in Dortmund with local communities in major urban centers.
"Creating opportunities for kids to play in environments like this is a core pillar of our partnership with Street Soccer USA. L.A. Live becomes more than just an iconic venue—it turns into a stage where young people from Los Angeles can see themselves as part of the global game. Together with Street Soccer USA, and with the support of the LA Galaxy, we want to create moments that spark ambition, build confidence, and show that world-class soccer experiences don't just happen on TV; they can happen in your neighborhood, with your community, right here in Los Angeles.
Marc Lingenhoff, Managing Director of BVB Americas Inc.
“The Cup is a great opportunity to get our youth out and experience the game on a big stage with the support of partners and the community,” said Lawrence Cann, Founder and President of Street Soccer USA.
“What began as a meaningful partnership with Borussia Dortmund has continued to grow over the last four years, and this event is an exciting next chapter. We’re proud to create spaces like this where soccer becomes a foundation and legacy for the Los Angeles community we serve.”
Throughout the day, participants and spectators will experience a vibrant mix of competition, live entertainment, and community activations. The event will also feature a special appearance by BVB legend Patrick Owomoyela, who will be on-site to engage with fans, support the players, and represent the iconic Black & Yellow in Los Angeles.
As the Street Soccer USA LA Cup establishes itself as a flagship West Coast stop within the BVB World Street Series, BVB, Street Soccer USA, and the LA Galaxy aim to deepen local impact, celebrate soccer culture, and support underserved communities—one city at a time.
In addition to supporting the overall activation, SPORTFIVE will work with BVB at the 2026 LA Live Cup by capturing digital content on the ground in Los Angeles and sharing the story to the entire world. The SPORTFIVE Digital Team facilitates BVB’s social channels, including the recently launched @ElDortmund, BVB’s Spanish language Instagram channel, and @blackyellow, which is BVB's English handle across social media.
Beyond digital activation, SPORTFIVE plays a key role in identifying and securing strategic brand partnerships that enhance the global reach and commercial impact of BVB’s global initiatives.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Borussia Dortmund
Founded in 1909, Borussia Dortmund is one of Europe’s most successful and best-supported soccer clubs, with eight German championships, five DFB-Pokals, seven German Supercups, and historic European titles including the 1997 UEFA Champions League and Intercontinental Cup. BVB plays in Germany’s largest soccer stadium, world-famous for its “Yellow Wall” and consistently high attendances. From its beginnings, Borussia Dortmund has been deeply committed to social responsibility, supporting people, the city, and the region, and remains actively engaged in holistic, sustainable development today.
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About Street Soccer USA
Street Soccer USA is a national 501(c)(3) nonprofit dedicated to fighting poverty and strengthening community through soccer in more than a dozen U.S. cities. Street Soccer USA holds Cups, builds Street Soccer Parks, and develops programs in the least served neighborhoods across the country, increasing access to the world’s most popular game and using soccer as a tool for youth and community development.
Press contacts
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Jack Milko
Communications & PR Manager, USA
jack.milko@sportfive.com
