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Published on February 11th, 2025
Location: Global
Boris Becker x Tennis-Point: A Partnership That Changes The Game
Hamburg, 11th February 2025 – The former number one in tennis meets the current number one in ecommerce. Six-time Grand Slam champion and SPORTFIVE client Boris Becker has announced an exclusive partnership with Tennis-Point, the global leader in tennis retail and inspiration. This exciting collaboration marks a new chapter for Becker as he joins forces with Tennis-Point to inspire tennis players and fans around the globe.
As part of the partnership, Becker will serve as a global ambassador for Tennis-Point, promoting the brand’s commitment to improving players’ games and fostering a deeper connection to the sport. Together with Tennis-Point, he brings his experience to promote players of all skill levels – from ambitious amateur players to the professionals of tomorrow.
SPORTFIVE is proud to have facilitated this partnership as part of our role with representing Boris Becker across commercial, media, and broadcast platforms on a global scale.
For more than two decades, Tennis-Point has inspired players around the globe with an unmatched range of tennis products, expert insights, and an unparalleled shopping experience. With a vision of improving players’ games and nurturing talent, the partnership with Boris Becker strengthens Tennis-Point’s position as Europeans biggest go-to destination for tennis enthusiasts online and offline with more than 30 stores throughout Europe.
"I am thrilled to partner with Tennis-Point and look forward to exciting times ahead. Tennis has been my passion for as long as I can remember, and Tennis-Point shares my commitment to growing the game and inspiring players and fans across the globe."
Boris Becker
Reflecting on the partnership, Boris Becker said: "I am thrilled to partner with Tennis-Point and look forward to exciting times ahead. Tennis has been my passion for as long as I can remember, and Tennis-Point shares my commitment to growing the game and inspiring players and fans across the globe. With this partnership, we aim to make the joy of tennis more accessible and help players unlock their full potential."
Christian Miele, CEO of Tennis-Point, shared his enthusiasm: "At Tennis-Point, We see ourselves not just as a retailer, but as a movement. Tennis-Point stands for inspiration, innovation and the tireless drive to offer players the best. With Boris Becker at our side, we strengthen exactly that: expertise, dedication and the love for Tennis. This partnership is a real game changer!"
Ron Wiegand, Senior Vice President Global Athlete & Team Marketing at SPORTFIVE, added: "This partnership brings together two icons in the tennis world – Boris Becker and Tennis-Point – to create something truly special for the sport. At SPORTFIVE, we take pride in fostering meaningful collaborations, and this agreement is a perfect example of how we connect world-class athletes with brands that share their vision. We look forward to seeing the impact Boris and Tennis-Point will have on the tennis community over the coming years."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Tennis-Point
Tennis-Point is more than a tennis retailer; it is an inspiration for players of all levels. For over 20 years, the brand has delivered an exceptional shopping experience while fostering a love for the sport. Order today, be on the court tomorrow – with the promise of fast delivery, players are always ready to play.
With top-notch services like professional stringing, racket testing programs, and excellent service both online and offline, Tennis-Point sets the benchmark and is dedicated to helping players improve their games, awaken their inner champions, and stay connected to the tennis community worldwide.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
