Essilor Become New Partner of the French Professional League

Through this partnership, Essilor is pursuing its mission to enable everyone to see well in order to better enjoy every moment and will ensure that the optical lens manufacturer increases its awareness at the national level throughout the year.

This partnership reflects a desire to raise consumer awareness of the importance of vision in everyday life and to allow everyone to fully experience every significant moments of their lives. By partnering with the LFP, Essilor's objective is to strengthen the link with sport, a vehicle for a common cause: to see, feel and fully share what unites.

The brand will benefit from significant visibility in France and globally, particularly during Ligue 1 McDonald's matches through sponsorship of key match statistics and LED panels.

In addition, Essilor is becoming the exclusive partner of the Man of the Match award in Ligue 1 McDonald's. This activation will include a vote on digital platforms the presentation of the trophy during the flagship matches on Sunday evenings. 

Prûne MARRE, Managing Director Essilor France : “This partnership embodies our mission : allow everyone to enjoy every moment with better vision. Since football is the most played and followed sport in France, we aim to reach a large fanbase to raise awareness on visual health care. This represents also a good opportunity for our opticians partners to leverage this partnership for their local communications.”

Ben MOREL, Managing Director of LFP MEDIA: "We are very proud to be able to count Essilor as a Major Partner. The arrival of a major optical brand is a testament to the vitality of our competitions. With all the Essilor teams, we will work to bring this partnership to life in all stadiums and all territories through an ambitious activation plan.”

Benjamin DEBLICKER, SVP Sales SPORTFIVE France, adds: "We are proud to support the Professional Football League through this partnership with Essilor. At SPORTFIVE, our mission is to build meaningful and impactful collaborations, and this alliance is a perfect example of that. By combining Essilor's passion for football and expertise in vision, this partnership will offer unique activations led by SPORTFIVE teams and enhanced visibility across stadiums. We look forward to bringing this collaboration to life, on and off the pitch."