PEOPLE ARE INTERESTED IN OTHER PEOPLE

ATHLETE PARTNERSHIPS BUILD RELATIONS THAT CREATE REAL RELEVANCE FOR BRANDS

ATHLETE PARTNERSHIPS HAVE A MEASURABLE IMPACT ON BRAND PERCEPTION, TRUST AND PURCHASE INTENT

78 %

perceive athletes to be significantly more authentic than influencers*

*SPORTFIVE Monthly Tracking, GWI 2026

85 %

of consumers associate athlete endorsements with increased brand recall and a more positive brand image*

*SPORTFIVE Monthly Tracking, GWI 2026

60 %

of brands report an increase in sales after launching athlete campaigns*

*SPORTFIVE Monthly Tracking, GWI 2026

5 REASONS FOR AN ATHLETE PARTNERSHIP

Emotions

Athletes move the masses and create emotional moments people remember. Brands that tell human stories in this environment cut through advertising noise and become truly relevant.

Role Models

Athletes are admired role models on and off the field. Their opinions shape preference and trust, creating emotional bonds that fans often transfer to the brand—strengthening loyalty over time.

Reach

Athletes combine broad visibility with high attention. Partnerships unlock reach across social, TV and live moments while giving brands a face people actually want to follow.

Brand Values

Athletes stand for distinctive characteristics and credibility. When values and personality match, they become authentic representatives of topics and industries and make brand meaning feel real.

Purpose

Many athletes use their platforms to drive change beyond sport through foundations, media attention and activism. This helps brands credibly engage with issues like equality, diversity and sustainability.

Athletes move the masses and create emotional moments people remember. Brands that tell human stories in this environment cut through advertising noise and become truly relevant.

Athletes are admired role models on and off the field. Their opinions shape preference and trust, creating emotional bonds that fans often transfer to the brand—strengthening loyalty over time.

Athletes combine broad visibility with high attention. Partnerships unlock reach across social, TV and live moments while giving brands a face people actually want to follow.

Athletes stand for distinctive characteristics and credibility. When values and personality match, they become authentic representatives of topics and industries and make brand meaning feel real.