Published on November 13th, 2024
Location: Germany
SPORTFIVE and Tennium sign agreement for the Hamburg Open until 2028
Global tennis platform Tennium and international sports marketing agency SPORTFIVE have joined forces to market the sponsorship and hospitality partnerships for the tournament at Hamburg’s Rothenbaum. The agreement will cover the tournaments from 2025 to 2028.
The Hamburg Open is a men’s tennis tournament in the 500 category of the ATP Tour. It takes place on the clay courts of the tennis stadium Am Rothenbaum and welcomes established players as well as up-and-coming talents from all over the world. Top stars such as Roger Federer, Rafael Nadal, Novak Djokovic and Carlos Alcaraz have all played at Rothenbaum. Alexander Zverev, who was born in Hamburg and is currently ranked number two in the world, has also won the tournament.
As an international sports agency specializing in tennis, Tennium organizes some of the world’s most important tennis tournaments, including the Davis Cup, Billie Jean King Cup and the Barcelona Open ATP 500. In SPORTFIVE, Tennium has found an experienced partner with extensive tennis expertise: in addition to the German Tennis Federation (DTB), SPORTFIVE’s portfolio also includes Team Zverev and Germany’s biggest tennis star and sports legend Boris Becker.
We are proud to support this legendary tournament with our expertise with immediate effect and will work hard to help Tennium take its marketing to the next level regionally and nationally.”
Hendrik Schiphorst, Managing Director SPORTFIVE Germany
Kristoff Puelinckx Tennium’s CEO explains: "We’re very excited to partner with SPORTFIVE to connect with regional and national German companies, building a strong, successful, and enduring partnership."
Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, adds: “The Hamburg Open at the Rothenbaum is an integral part of Hamburg's sporting and cultural landscape and is famous for its electrifying atmosphere and passionate fans. We are proud to support this legendary tournament with our expertise with immediate effect and will work hard to help Tennium take its marketing to the next level regionally and nationally.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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ABOUT TENNIUM
Tennium is a multi-business global platform specialising in tennis. Tennium's vision is to bring together different areas of tennis and create integrated and synergetic business areas under one platform. Tennium's activities include the organisation of tennis tournaments, the licensing of events, players management, corporate events, and consultancy services.
Headquartered in Barcelona, with offices in Argentina, Belgium, Germany, France, Italy and Dubai, the company was founded by Belgian Kristoff Puelinckx and former French tennis player Sebastien Grosjean.
Tennium organises some of the world's most important tennis tournaments, including the Davis Cup, the Billie Jean King Cup, the Hamburg Open and the Barcelona Open, both ATP 500. Tennium is also present in the WTA tour with events in Europe and South America, such as the WTAs 125 Valencia International Open and the Argentina Open.
For more information, please visit: tennium.com
Press contacts
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Kristin Podewils
Senior Manager Marketing Communications
kristin.podewils@sportfive.com
